GuideUpdated 7 min readBy the igbento team
How to Mass Unfollow on Instagram Without Getting Blocked
There is no "unfollow all" button on Instagram. To mass unfollow, you either remove accounts one by one from your Following list, or use a bulk unfollow tool that does the same taps for you at a slow, steady pace. Either way, the safe approach is to spread it over several days.
This guide covers both methods, a day-by-day plan for 300, 1,000 and 3,000 accounts, what to avoid, and what to do if you unfollow someone by mistake. If you only want to remove people who don't follow you back, the same steps apply.
Key takeaways
- Instagram has no native unfollow-all. You either tap Unfollow one account at a time or use a tool that does it for you.
- Spread a mass unfollow over days. A common safe range is 100 to 150 accounts per day, with pauses between each one.
- Never give your password to an app that offers to unfollow for you, and avoid fast scripts and unfollow-then-follow loops.
- Protect the accounts you want to keep first. Undoing a mass unfollow means re-following each account by hand.
Why there is no unfollow all button
Instagram only lets you unfollow one account per tap. There is no official bulk action in the app or on instagram.com, so any "unfollow everyone on Instagram" method is really a way to repeat that tap many times.
Instagram also limits how fast you can do it. It publishes no official number, but the commonly reported range is about 100 to 200 unfollows a day and 10 to 20 an hour, with 30 to 60 seconds between actions. Accounts under six months old are usually treated more strictly, often 30 to 50 a day.
Go past what Instagram tolerates and you can get an action block. These usually last 12 to 48 hours. For the full picture, see our guide to the Instagram unfollow limit.
Method 1: Mass unfollow on Instagram by hand
The manual route costs nothing and needs no extra software. It is fine for a few dozen accounts. Menu names change, so treat the labels below as accurate as of October 2026.
Steps
- Open your profile and tap Following.
- Use the sort options. You can sort by Default, Date followed: Latest, or Date followed: Earliest. Earliest first puts your oldest follows at the top, which are often the stale ones.
- Open the Least interacted with category. These are accounts you rarely like, comment on or message, so they are good candidates to remove.
- Tap Following next to an account, then confirm Unfollow.
- Pause every so often. Aim for a few accounts per minute at most, and stop for the day around 100.
What to expect
Unfollowing by hand is slow but low-risk, because your own tapping is naturally uneven. Clearing 100 accounts takes roughly 10 to 20 minutes of steady tapping. For several hundred or more, the real cost is the days it spans.
Some accounts may also see an "Accounts You Don't Follow Back" category in the Following list. Instagram has been rolling this out on Android and iOS, so you may not see it yet. If you do, it is a quick way to find non-followers without any extra tools.
Method 2: Bulk unfollow Instagram with igbento
For hundreds of accounts, a bulk unfollow tool saves the tapping. igbento is a Chrome extension for desktop Chrome, Edge and Brave. It works inside your own logged-in Instagram session, so it never asks for your password.
As an Instagram mass unfollow tool, it queues the unfollows, adds natural delays between them, and stops when Instagram pushes back. Your lists are stored in your browser, not uploaded.
Step by step
- Install the extension and open instagram.com while logged in. Then open the unfollow tool.
- Run the analysis. With one click, igbento reads your following and followers lists and shows everyone who doesn't follow you back, with their follower counts and verified badges.
- Build your Keep list first. Add friends, family, clients, favourite creators and anyone else you want protected. Kept accounts are saved by user ID and are skipped by the queue.
- Optionally hide verified accounts, so celebrities and brands you follow on purpose do not end up in the selection.
- Select accounts. You can tick them one by one, select the current page, or select all. Review the selection before you go on.
- Choose a pace. Safe is the slower setting and Standard is faster. Both respect a daily cap that is counted over a rolling 24 hours.
- Start the queue and keep the Instagram tab open. The queue keeps running while the tab stays open.
Daily caps and plans
Paid plans unfollow up to 100 accounts a day on Safe and 150 a day on Standard. The free plan allows 25 unfollows per rolling 24 hours and 100 a month, and it lets you act on every non-follower it finds. See pricing for the current plan details.
What happens when Instagram pushes back
If Instagram starts refusing actions, igbento pauses the queue automatically instead of pushing through. That protects your account. You can resume later, once the block has eased.
On very large accounts, Instagram may refuse to hand over the full followers list. In that case, igbento checks each account you follow one by one, which is slower but still works.
A multi-day plan for 300, 1,000 or 3,000 accounts
Bulk unfollow Instagram jobs are a scheduling problem. Divide the number of accounts by your daily cap and you get the number of days. Here is the maths at 100 and 150 per day.
| Accounts to unfollow | At 100 per day (Safe) | At 150 per day (Standard) |
|---|---|---|
| 300 | 3 days | 2 days |
| 1,000 | 10 days | 7 days |
| 3,000 | 30 days | 20 days |
How to use the plan
- Start on Safe. If your account is newer, or you have had a warning before, begin lower than the cap.
- Start with the least valuable accounts. Large inactive accounts and strangers first, people you know last. If you change your mind halfway, you will have lost little.
- Expect gaps. If Instagram pushes back, the queue pauses. Add a day or two to the table for big jobs.
- Do not rush the last stretch. It is tempting to speed up when only a few hundred remain. Stick to the same pace.
What not to do when you mass unfollow
Do not give your password to an app
Many unfollow apps ask for your Instagram username and password. Instagram's help pages list handing your login to a third-party app or website as one reason it may show an "automated behavior" warning. If you already did this, change your password, turn on two-factor authentication, and remove the app under Apps and websites.
Tools that run in your own logged-in browser, such as igbento, avoid this because they never see your password. Read more in is an Instagram unfollow tracker safe?
Do not run fast scripts
Pasting a script into the browser console is a common way to unfollow quickly. Some open-source ones are well made and include a whitelist. They still need technical skill, and any script that removes accounts back to back can trip Instagram's limits. If you use one, set the slowest delay available.
Do not unfollow and follow in loops
Unfollowing people and then following them again, or alternating bulk follows with bulk unfollows, is among the most visible automated patterns. It will not help your account, and it counts toward the same hourly and daily limits.
Do not stack other actions on the same day
Follows, likes and comments all count toward your account's activity. On a heavy unfollow day, keep the rest of your usage light.
How to undo a mass unfollow mistake
Instagram has no undo for unfollowing. If you removed someone you wanted to keep, the only fix is to follow them again by hand. For private accounts, that means sending a new follow request that the owner has to approve.
Prevent it before you start
- Add every account you care about to the Keep list in igbento before you select anyone.
- Check the selection once more before you start the queue, especially after select all.
- Start with a small batch of 20 to 30 and confirm the right people were removed.
If you already unfollowed someone
- Search for the username in Instagram and tap Follow.
- For a private account, wait for approval. You cannot speed it up.
- Instagram keeps a list of accounts you recently unfollowed in your data download. It can help you find names you forgot.
Want to see who was removed over time? Download your data before and after, then compare the two files in the free checker. For another look at the process, read how to see who unfollowed you on Instagram.
Frequently asked questions
Is there a way to unfollow everyone on Instagram at once?
No. Instagram has no unfollow-all button in the app or on the website. You can unfollow one account at a time, or use a bulk tool that repeats the action for you at a slow pace. Either way, expect it to take several days if you follow hundreds of accounts.
How many people can I unfollow on Instagram per day?
Instagram publishes no official number. Commonly reported safe ranges are about 100 to 200 a day and 10 to 20 an hour, with 30 to 60 seconds between actions. New accounts are often held to 30 to 50 a day. Staying below these figures lowers your risk of an action block.
Can I get banned for mass unfollowing?
A short-term action block is the more common result, and it usually lasts 12 to 48 hours. Instagram has not published a rule that names mass unfollowing as a ban reason. Going slowly, spreading the job over days and avoiding password-sharing apps keeps the risk low.
How do I unfollow all non followers on Instagram?
First get a list of who doesn't follow you back, either from Instagram's own category if you have it, the free unfollowers checker, or the igbento extension. Then protect the accounts you want to keep and unfollow the rest in daily batches of 100 to 150.
Do I need to keep the tab open while igbento unfollows?
Yes. The queue runs in your logged-in Instagram browser session, so it keeps working while the tab stays open. If Instagram pushes back, the queue pauses automatically. You can resume it later once the limit has eased.
Are bulk unfollow apps safe?
It depends on how they work. Apps that ask for your Instagram password are riskier, because Instagram lists sharing your login with third-party apps as a cause of its automated behavior warning. Tools that use your own browser session and move slowly are a safer design.
Will people be notified when I unfollow them?
No. Instagram does not notify someone when you unfollow them. They may notice later if they look at their followers list or if your posts disappear from their feed. Private accounts will need to approve you again if you want to re-follow.
Can I mass unfollow from my phone?
Instagram's app only supports manual unfollowing. The igbento extension needs desktop Chrome, Edge or Brave. On a phone, you can still find non-followers with the free checker, then unfollow them by hand from the Following list in the app.
See who doesn't follow you back on Instagram
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